Personalized Engagement to improve customer loyalty
Consumers today are bombarded with brand communications on virtually every possible channel available. This ensures that the communication reaches the consumer but doesn’t really occupy any mind-share. Karix enables enterprises to build 1:1 relationship with their consumers, at scale, that helps increase customer loyalty.
Feature-rich solution with real-time actionable insights
1:1 Personalization, Marketing Automation, Big Data Analytics – all in one Powerful Pack
Gain real-time actionable insights on your user data with out-of-the-box analytics. Leverage those insights to develop intelligent marketing strategies for maximum impact
Deliver customized experiences with unique product recommendations, dynamic content and personalized offers to users across online and offline channels
Build a strong app engagement strategy and drive customer loyalty with contextual push notifications and powerful in-app messages simply by pointing and clicking.
Achieve 1:1 personalization at scale. Dare to move beyond traditional blast campaigns notwithstanding billions of data points without compromising on campaign launch time.
User friendly campaign journey builder
Build comprehensive customer lifecycle campaigns on a visual journey builder in a DIY model without ever having to depend on technology.
Automate all marketing communications delivered to your users across web, mobile, email, social and offline channels. Set up the logic as a one-time activity and lie back.
Built for offline businesses as well
Empowers marketers to take optimum decisions by unifying customer click-stream and catalog data, based on massive data sets. Create holistic customer views and drive valuable marketing insights.
Optimize channel campaigns
Take the guesswork out of campaign management, reach customers at their moments of influence. Leverage our predictive modeling to trigger communications optimized for each channel.
Key Platform Capabilities
- User Behavior Triggered Emails
Convert site/app abandoners into customers by triggering emails based on their abandonment actions and the products they’ve shown interest in. Triggering rules need not be limited only to web or app events but may also be based on events from your internal systems such as CRM, POS, Call Center, Help Desk & others. Personalize the email content with user attributes, event parameters and predictive intelligence. Dynamically personalized email content improves CTRs (click through rates) drastically.
- Smart Batch Campaigns
Run smart promotional email campaigns instead of a generic blast. Persuade your email subscribers towards the purchase action by promoting categories and products they’re most inclined to. Create various user groups highlighting user behavior such as “signed up but did not make the first purchase in the last 30 days”, “viewed multiple products in a specific category over the last week but did not initiate the purchase”, “users with good frequency, monetary scores”, etc., and decide the next course of communicative action to be taken.
Quickly create various audiences from your subscriber base and deliver the personalized emails in matter of minutes. Achieve highest throughput even when sending millions of emails.
- Triggered Notifications
Trigger these banners based on pre-defined business rules. Define triggers based on the user’s behavioral attributes on the site such as time spent on the site, scroll depth, exit intent, and other events.
- Dynamic Personalization
Personalize the content in the banner based on user attributes, event attributes etc. Greet users with content that interests them based on demonstrated and predicted category affinities.
- Behavioral Segmentation & Personalization
Tailor the push message to the right audience group, and encourage them to visit your website. Create segments based on any custom user behavior or profile data or predictive intelligence or combine multiple parameters. Demography, Geo-targeting and Event Based segments help create meaningful user buckets. Engage with your users on a personal level. Address them by their names, include offers on their favorite products and give out unique coupon codes.
- Push Notification Styles
Supports all styles of push notifications, right from text and image based notifications to carousel and audio/video ones.
- Intuitive and Graphical Interface
Enjoy setting up intelligent campaigns with a highly intuitive, feature-rich and graphically appealing UI in the Campaign Journey Builder. Set rules and create complex campaigns in minutes.
- Strong data insights
Powerful insights using funnel/cohort analysis, SQL queries, aggregations and path analysis made easily available in a comprehensive interface. Make data-informed decisions with Intuitive, easy-to-use analytics; iterate, enhance, and act fast to stay ahead of the competition.
- High scalability
Track exhaustive amounts of data to make optimal product and business decisions. Get multiple insights instantly without having to slow down employee productivity. Scale to billions of monthly events without sacrificing query performance.
- Predictive Analytics
Make data-science easier for your marketers. Build powerful models (regression, time series, etc.) using R/SQL on your Big Data. Use those insights to enable your marketing team to take informed business decisions by predicting future user activity. Improve customer experience and multiply revenue.
FEATURED SUCCESS STORIES
OF SELECT CLIENTS
Enable a cost-efficient customer service program, Test drive and LMS program and market offerings and services using SMS as a communication channel
Implemented its middleware at their premises which is integrated with their Siebel CRM and configured automated SMS. Provided exclusive short code 5616161 for users to inquire. Send test drive schedule and contact to the potential lead.
- 12 million Monthly Interactions
- Automated Customer service Alerts through SMS
- Reduced calls to call centre and wait time.
- 100 Plus keywords being managed on the code 5616161
MANN KI BAAT
Facilitate Prime minister, Mr. Narendra Modi’s initiative “Mann Ki Baat” on voice – the largest citizen outreach program in the world and ensure it is is more accessible and reaches a wider audience via mobile
Facilitated Prime minister, Mr. Narendra Modi’s unique initiative “Mann Ki Baat” via mobile. All a user had to do was to give a missed call on 1922 and hear the speech in various languages of their choice.
- 26 M registered unique user base
- 06 M missed calls received in a day
- 1.5 M outbound calls pushed in a day
- 60 M unique missed call received in a month
To provide a FTEU (free to end user) real-time voting program for Star TV’s leading reality shows
Provided a voting and polling application via missed call services for Star TV’s reality shows like Nach Baliye, Dance+ & Dil Hai Hindustani.
- 1.1 Lacs missed calls recorded and processed per minute during the episodes telecast.
To enable automated real-time communication to its customers to inform them about the transactions undertaken on their bank accounts/credit cards and upsell other products/services
Enabled automated real-time communication to its customers using SMS and Email APIs to inform them about the transactions and upsell other HDFC products. Our team also assisted HDFC to execute their campaigns.
- 200 M+ messages being processed monthly
- 1.62% click through rate recorded
- 108,000 avg unique visitors click on the url in sms
- 50 M+ email transaction being processed monthly
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