Accelerate WhatsApp Engagement with Meta’s MM Lite API

You put in the effort to design a campaign from concept to creatives, from budget to settingup the campaign for go-live. Going through myriad iterations in between, only to have your campaign reach restricted. Limiting your ability to reach the usersyou wanted to reach.

That isn’t desirable at all. Right?

But that’s what happens with most brands trying to reach users with marketing messages on WhatsApp. This is partly because WhatsApp imposes strict delivery limits ,compliance constraints and frequency caps.

There’s a better way. With Meta’s Marketing Messages Lite API, you can improve delivery rates of your marketingcampaigns on WhatsApp.

Here’s all you need to know about it.

MM Lite API: Meta’s Smarter Solution forMarketing Messages on WhatsApp

MM Lite API or MarketingMessages Lite API, is a directmarketing solution by Meta, built to optimise marketing messages over WhatsApp todeliver messages to your customers who have opted in to receive them.

As an upgrade toWhatsApp’s Cloud API, MM Lite API ensures increased or at par message deliveryrates, open rates and read ratesy automatically optimising messages based on user engagement and dataanalytics.

How MM Lite API Improves Campaign Performance

Today, irrelevantand poorly timed messages get ignored, leading to user drop-offs. MM Lite APIsolves this issue by introducing intelligence throughout the messaging journey withits key capabilities:

• Dynamic Messaging Limits: Adjusts message delivery volumes     dynamically so that marketing messages with high engagement     can reach more customers
• Message Quality Assessment: Prioritises and delivers messages     based on their performance and engagement potential

-         PerformanceBenchmarks: Helps yourbusiness understand how your template is performing compared to similarbusinesses

-         Recommendations: Gives actionable guidance to improveperformance when below benchmark

-         Errorreporting:  Provides more visibility into messagefailures, to help your business understand and reduce errors

·      App-DeepLink Support: Enablesdirect app launches on user’s phone by allowing marketing templates to includetraditional app deep links using non-HTTPS URI schemes.

With MM LiteAPI, you’re not just sending more messages—you’re delivering relevant messagesto the right people at the right time.

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If you arecurrently using the WhatsApp Cloud API, MM Lite API offers a powerful upgrade.For newcomers to WhatsApp Marketing, MM Lite API is the perfect starting pointto drive better results from day one.

At Karix, we’re helping brandsbuild conversations that convert. From onboarding MM Lite API to craftingAI-powered customer journeys, we equip brands with the tools, expertise andautomation to drive real results on WhatsApp.

Now’s the time for Marketers to levelup with high quality and hyper-relevant content delivered at the right time tothe right audience, while MM Lite API works behind the scenes to maximise campaignperformance and achieve greater results!

Stay tuned for more insights,tips, and updates.

Until then—market smarter,message better.

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