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Custom milestone tracking
Set up custom milestones that matter to YOUR business. "Quote requested," "Demo scheduled," "Loan application completed" - whatever drives your revenue. Then optimise your campaigns around the events that matter.
Turn your ad clicks into conversations that actually convert with Ads2Chat
Move your prospects from Facebook and Instagram ads directly into WhatsApp conversations - where they're 3x more likely to convert.
See How It Works
CTWA (Click to WhatsApp Ads) powered by Ads2Chat see:
15X
Return on advertising spend
2-4X
Better conversion rates
Your CTWA ad campaigns are bleeding money. Here’s why:
Your data lives in silos
Right now, your campaign data is scattered across Meta Ads Manager, WhatsApp, and your CRM. You're making optimisation decisions with half the picture.
You're flying blind after the click
Sure, you know your click-through rates. But what happens after someone clicks your ad? Where do they drop off? What makes them convert?
Lost leads stay lost
Once a prospect leaves your funnel, they're gone forever. No second chances. No gentle nudges. No "hey, still interested?" messages.
Turn campaign challenges into conversions with Ads2Chat
Run, track, and optimise CTWA ads from one single dashboard
Complete visibility: View the journey from ad click to final conversion
Track what matters: Configure milestones through the user journey
Never lose a lead: Auto-nudge prospects who go quiet
One dashboard: All your campaign data in one place
Backed by three game changing features
Full-funnel analytics
Finally see what happens after someone clicks your ad. Track their journey across WhatsApp, your website, or your app. Spot exactly where leads drop off so you can fix the leaks.
Re-engagement nudges
Set up custom milestones that matter to YOUR business. "Quote requested," "Demo scheduled," "Loan application completed" - whatever drives your revenue. Then optimise your campaigns around the events that matter.
And there’s more!
With Ads2Chat, you can create and manage ads, easily integrate with Meta’s Conversions API (CAPI), get early access to latest features and updates.
Conversational Ads for every use case
Drive business outcomes with Ads2Chat. Convert high-potential leads and re-engage dropped users without switching platforms!
Real results from real campaigns
Read More Case Studies
₹4.1Cr
Revenue via CTWA
14x
ROAS via store sales
9,000
Unique leads
Tanishq has achieved a 14x ROAS via store sales and has generated over 9000 leads in a hyperlocal setup spanning 4 cities. This partnership together with Meta, and Karix has helped us drive business goals in newer ways and we plan to scale this pilot further, more efficiently.
Uday Sharma
Brand marketing & CRM lead, Tanishq
25%
Conversion rate
8M+
Reach
500+
Cart additions
The Karix team provided exceptional support, patiently guiding us through the intricacies of the click-to-WhatsApp ad platform and ensuring we had a strong foundation for success. We felt like valued partners, not just another client.
Tina Vellore
Deputy manager, Titan
Get started in hours
Ready to stop losing leads to bounce rates? Start conversations that drive conversions today!
No setup fees
Free migration
Results in weeks
Request Live Demo
FAQ's
What is Karix's Ads2Chat Platform
Karix’s Ads2Chat Platform is an all-in-one solution that provides real-time insights into ad performance, covering WhatsApp and website/app interactions. Its customizable dashboards, milestone tracking, and re-engagement tools help brands run and optimise campaigns, lower customer acquisition costs, and increase conversions—all from a single, intuitive platform.
How are Click-to-WhatsApp Ads better than Conventional Ads?
Unlike Conventional Ads, click-to-WhatsApp ads enable direct, two-way communication with customers and the seamless creation of first-party data. It helps brands deliver a friction-free post-click experience that drives higher engagement, re-engages users resulting in lower CAC and higher ROI.
What makes the Ads2Chat Platform different from Meta Ads Manager and other competitors like Gupshup, Route Mobile, etc., for Click-to-WhatsApp Ads campaigns? (features, pricing, support, etc.)
Ads2Chat is a unified platform that helps you run, track, and optimise Click-to-WhatsApp Ads. It offers full-funnel insights that include conversions beyond WhatsApp and lets you configure custom milestones to track what matters. With built-in re-engagement tools, you can easily reconnect with users who drop off. The platform also features a simplified setup, direct WhatsApp integration, and dedicated support, all at competitive pricing.
How long does the onboarding process take to set up the Ads2Chat Platform?
Onboarding time is dependent on the prerequisites for running Click-to-WhatsApp Ads. If the customer has all the prerequisites in place (e.g., Page, Ad Account, WhatsApp API connected), the setup can be completed in a few hours.
Do I need to reconfigure my WhatsApp Business Account when switching to the Ads2Chat Platform from another BSP?
Yes. You will need to create a WhatsApp business API account with Karix to switch to the Ads2Chat Platform.
Can I use my existing WhatsApp Business Account on the Ads2Chat Platform?
Yes. If you already have an account created with Karix, the same account can be used in the Ads2Chat Platform.
Are there any additional costs for migrating from another platform to the Ads2Chat Platform?
No, there are no additional or hidden migration costs.
Can Karix’s Ads2Chat Platform be integrated with my existing CRM and/or marketing automation tools?
Yes. Depending on your use case, we can offer integration features compatible with your existing CRM or marketing tools.
Can the Ads2Chat Platform integrate with Google Analytics and/or other analytics platforms?
Integration with Google Analytics and other platforms is planned for the near future and will soon be made available.
How does Karix ensure an omni-device and omni-IOS experience of my ads?
Karix ensures an omni-device and omni-iOS experience by making ads device-agnostic. The ads are primarily based on user data from platforms like Meta and Google and are device agnostic. Meta optimises ads based on the end user’s behaviour across different devices and platforms. For example, if iOS users interact with a brand's ad, it will be shown only to other iOS users.
How customisable is Karix’s features if there are unique use cases? (e.g., ad gamification, etc.)
Karix offers fully customisable features to suit every business’s unique requirements and use cases.
Can I continue to run ads from Meta Ads Manager and only use Karix’s Ads2Chat Platform for insights dashboard and/or retargeting?
Yes, you can continue using Meta Ads Manager to run ads while using Karix for insights and/or retargeting.
Can I import user and campaign data from other platforms or Meta Ad Manager to Karix’s Ads2Chat Platform?
Karix currently supports importing user and campaign data from Meta Ads Manager. Compatibility with other platforms is in the pipeline and will be made available in the near future.
What kind of campaign analytics and reporting does the Ads2Chat Platform offer?
Ads2Chat provides end-to-end visibility into user behaviour and ad performance — from the first ad click to WhatsApp interactions and beyond (website, app, etc.).It helps track detailed template metrics like send, delivery, read rates, clicks, spends, and cost per action. You can access Click-to-WhatsApp-specific insights, including reach, conversations, leads, conversions, and ad status. AdsChat helps monitor user drop-offs using milestone tracking within chatbot flows and optimize re-engagement with retargeting performance data. Ads2Chat brings your entire click-to-WhatsApp ad universe in a single view, so you have all the insights you need to optimise performance and increase ROI.
Does Karix’s Ads2Chat Platform support click-to-WhatsApp ads A/B testing?
A/B testing for Click-to-WhatsApp Ads is currently being developed and will be supported in the future.
What types of ad formats does Ads2Chat support for WhatsApp?
Ads2Chat Platform supports all ad formats offered by Meta platforms: Image, Video, Carousel.
What kind of support does the Ads2Chat Platform offer for setting up and managing Click-to-WhatsApp Ads?
Karix provides end-to-end support, including Meta assets creation, ad creative design, ad setup, and insights reporting.
How does the Ads2Chat Platform ensure the privacy and security of user data and WhatsApp interactions?
Ads2Chat ensures privacy and security with end-to-end encryption for all WhatsApp interactions. User data is stored on secure servers, and any data handed over to clients is transmitted using safe and secure protocols. The lead data generated through interactions is exclusive to the brand and cannot be used for any other purposes.
a Tanla company is a strategic growth partner to enterprises, enabling meaningful, secure, and scalable customer engagements across the most trusted and emerging communication channels. With a future-forward mindset, agile execution, and a 25+ year legacy of innovation, we drive outcomes — not just outputs.
