Axis bank Chats it's way to growth with RCS

Challenge

Being a large bank, Axis Bank offers a bouquet of products including loans, fixed deposits, credit cards, saving account, core banking products, amongst others. Today the customer journey is spread across various online and offline channels.

Making every interaction on the web, messaging channels, app and other channels - an opportunity to enhance customer experience.

As the bank's customer base become digitally savvy, the team at Axis Bank wanted a messaging solution that radically improved customer engagement. they looked for a solution that :

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Supports rich media & interactivity

Enables native interactions that improve engagement rate

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Solution

Axis bank partnered with Karix to develop an interactive chatbot on RCS. The chatbot served as a toolfor managing enquiries & transactions related to axis loans, credit cards and fixed deposits.

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Using the chat interface, customers could seamlessly enquire about loan options, apply credit card, fixed deposit and initiate service requests, all within the messaging interface.

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Customers could simply scan a QR code to start interacting with the chatbot.

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Impact

Axis banks 's RCS chatbot brought significant improvement across key business metrics. By leveraging RCS , the team at Axis Bank enhanced customer interactions and streamlined the process of applying to Axis loans, credit cards and Fixed deposits directly through interactive chat sessions. This innovation not only provided customers with a seamless and convenient application process but also contributed to a marked increase in engagement and conversion rates.

Summary

Axis Bank's RCS Chatbot developed by Karix significantly improved customer engagement. By providing interactive features, the chatbot streamlined inquiries and transactions for loans credit cards and fixed deposits. Improving conversion rates by providing a seamless customer experience .

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