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Lowest TCO in the Industry for India's Leading Ecommerce
We helped India's leading ecommerce to reduce cost by 15-20% through our unique value proposition
15-20%
Cost reduction savings for leading ecommerce player
15-20%
Cost reduction savings for leading ecommerce player
15-20%
Cost reduction savings for leading ecommerce player
Our Proposition
- Scenario one : Smart Routing through a single API (Leveraging TrueCaller, RCS, IP messaging, WA, SMS
- Scenario two: Shifting transactions to WA and optimizing sessions with users
- Scenario three: Jointly explore to create Ecommerce specific use cases to reduce costs (e.g., COD returns etc.)
Our Unique differentiators to help achieve this :
Exclusive partnership with TrueCaller in India
- 5-7% better OTP consumption
Single API for communication across all channel
Channel routing rationale
•Truecaller provides mostcost-effective plain text communication option
•IP messaging can be considered forapplicable userbase to save cost
•Remaining userbase to bedynamically routed via SMS
•Truecaller provides cost-effectiverich media communication option with 20-30% coverage
•Google RCS as a channel can beconsidered basis cost and relative customer fatigue on RCS and other channels
•Most advanced media interaction features. Combination of user coverage, channel affinity towards WhatsApp andcosts per msg. to determine share of WhatsApp volume
Client Overview
The client is a leading ecommerce player of India .
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a Tanla company is a strategic growth partner to enterprises, enabling meaningful, secure, and scalable customer engagements across the most trusted and emerging communication channels. With a future-forward mindset, agile execution, and a 25+ year legacy of innovation, we drive outcomes — not just outputs.
