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Libas Achieves 70% User Engagement and Drives Higher Store Footfall with Click-to-WhatsApp Ads
Using Karix’s Ads2Chat, Libas ran a Click-to-WhatsApp Ad campaign that moved users from a Meta ad straight into a WhatsApp conversation. Shoppers could find the nearest Libas store and unlock exclusive offers, all within a chat. This campaign created a seamless bridge between digital discovery and in-store visits for customers.
~70%
Overall user engagement rate
2,177
High-intent customer conversations
Opportunity
Despite having a robust digital presence, Libas realised that online visibility alone wasn't driving footfall to its offline stores.With the launch of its new collection across seven cities, Gurugram, Chennai, Kochi, Bangalore, Ghaziabad, Noida, and Gorakhpur, the brand saw an opportunity to bridge the gap between online discovery and offline purchase.
Since Indian wear is a high-touch category, customers prefer to feel the fabric, fit and craftsmanship firsthand – something digital storefronts cannot fully replicate. With the festive occasion of Baisakhi presenting a culturally relevant moment and typically driving higher demand for Indian wear, Libas saw an opportunity to:
- Drive high-intent shoppers to nearby stores
- Reduce friction between store discovery and visit
- Deliver a more personal and immersive shopping experience
Solution
Libas partnered with Karix to run hyper-targeted Click-to-WhatsApp Ads across Meta ad platforms like Facebook and Instagram, designed to attract high-intent customers and guide them seamlessly into an offline store visit. Using Karix’s Ads2Chat platform, Libas promoted its new Indian wear collection through an engaging video ad with a clear WhatsApp CTA.
By leveraging WhatsApp as the primary engagement channel, Libas was able to convert interest into real-time, personalised conversations at scale.
Here’s how the journey worked:
- Customers discovered Libas’ new collection through a video ad on Facebook featuring a WhatsApp CTA. By clicking the button, they were redirected to Libas’ WhatsApp chat, where they could send a pre-filled message to unlock exclusive in-store offers.
- Users were then prompted to select their city. Based on the selected location, the chatbot sent the nearest store address along witha redeemable discount code, encouraging users to directly visit the store.
- This journey transformed passive ad viewers into active in-store buyers, making the path from scroll to store visit as short, frictionless and intuitive as possible.
Impact
Libas’ Click-to-WhatsApp Ad campaign effectively converted high-intent leads into active in-store buyers by guiding them to nearby stores through a seamless ads-to-chat experience. This resulted in strong engagement and measurable impact:
- ~70% overall user engagement rate
- 2,177 high-intent customer conversations
- Strong mid-funnel progression (~40%), indicating clear purchase intent as users explored store details and offers within the chat
Pavitra Das
Senior Manager - Customer Retention, Zivore Apparel Pvt. Ltd. (Libas)
Getting customers from an online ad to an actual store visit is no easy feat. But Team Karix understood what we were trying to do and built a Click-to-WhatsApp Ad journey that felt natural for our customers. The campaign exceeded our expectations, and the fact that nearly 40% of users went on to explore store details tells us they weren't just browsing; they were ready to buy. We'll be building this into how we approach future launches.
Libas is one of India's leading direct-to-consumer (D2C) fashion brands, specialising in ultra-fast fashion Indian wear for women. Founded in 1985 by Sunil Keswani and headquartered in Noida, the brand operates 40+ exclusive outlets, has a strong omnichannel presence across 500 large-format stores and major e-commerce platforms.
Libas further strengthens its digital footprint through its own website and mobile app, enabling seamless access for its growing customer base. With over 4,000 live SKUs and 100 - 150 new styles launched weekly, Libas is known for its fast-moving catalogue and customer-first retail experience.
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