About Tata Motors
Tata Motors Limited, a $42 billion organization, is a leading global automobile manufacturer with a portfolio that covers a wide range of cars, sports vehicles, buses, trucks and defense vehicles. Being India’s largest automobile company, Tata motors brings a proven legacy of thought leadership with respect to customer-centricity and technology. It has been driving the transformation of the Indian commercial vehicle landscape by offering customers leading edge auto technologies, packaged for power performances. What keeps them at the forefront of the market is their focus on future-readiness and a pipeline of tech-enabled products. The organization has built a strong global network of subsidiaries and associate companies, including Jaguar, Land Rover in the UK and Tata Daewoo in South Korea.
Tata Motor’s Business Requirement
To enable a cost-efficient customer service program using SMS as a communication channel
To enable a quick and effective Test Drive & Lead Management Program for their vehicles
To market their offerings and generate leads
The Karix Solution
A future-ready organization, Tata Motors understands the importance of delivering professional & high quality assistance to its customers before, during and after a purchase.
Living up to the same level of commitment, Karix enables Tata Motors to manage and enhance its customer interactions through a highly capable and robust set-up that can easily facilitate such two-way exchanges. For Tata Motors, Karix has implemented its middleware at their premises which is integrated with their Siebel CRM.
Automated SMS alerts are configured as rules to process new vehicle booking invoice, vehicle service reminders, cost estimation of service, after service pick up alerts, etc.
Karix has also provided a short code 5616161 exclusively provisioned for Tata Motors for customers to opt-in for test drives of various car models, inquire for genuine spare parts and avail other such services. Test Drive Management is enabled via the middleware to send test drive schedule and contact to the potential lead. Along with providing the organization and its customers a convenient and efficient communication channel, the GUI reports for all incoming leads are also provided to Tata Motors.
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