About Urban Company
Urban Company is recognized as one the fastest-growing startups in India. They are a mobile marketplace for local services. Urban Company helps customers hire trusted professionals for all their service needs.
Since its inception in 2014, Urban Company has connected over 100,000 professionals with over 3 Mn customers in 17 cities.
Urban Company’s Business Requirement
- To keep customer updated regarding their bookings
- To secure customer transactions through additional authentication measures.
- To run lead generation campaigns that invite new users to visit their site or download their app and to drive existing customers to reuse Urban Company services.
The Karix Solution
Karix Mobile’s SMS solutions support various use-cases for Urban Company:
- Transactional Notification & Alerts: Karix assists Urban Company to keep their customers updated and informed at every stage of their interaction with their chosen service professional. From availability status, order modifications and order confirmations, customers receive SMS alerts with the relevant information from the Karix SMS platform.
- Authentication: For an e-commerce organization, nothing is more important than customer confidence that their financial information is well secured. Karix delivers this confidence with its One Time Password (OTP) SMS solution. Every OTP message is monitored for delivery. If for some reason the OTP is not delivered, an automated voice call is initiated to deliver the OTP to the customer.
- Lead Generation: Earlier, Karix also assisted Urban Company with their Promotional SMS messages aimed at driving more leads and promoting their services. Our SMS analytics tools helped Urban Company also retarget customers based on their responses driving faster conversions.
- Micro-Targeting: In order to align messages to specific areas, Karix constructed campaigns where messages could be delivered specifically to chosen Pin Code. This helped Urban Company micro-target its customers by creating highly localized promotional offers and content.
Scale of Traffic
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