About UrbanClap

UrbanClap is recognized as one the fastest-growing startups in India. They are a mobile marketplace for local services. UrbanClap helps customers hire trusted professionals for all their service needs.

Since its inception in 2014, UrbanClap has connected over 100,000 professionals with over 3 Mn customers in 17 cities.

UrbanClap’s Business Requirement

  • To keep customer updated regarding their bookings
  • To secure customer transactions through additional authentication measures.
  • To run lead generation campaigns that invite new users to visit their site or download their app and to drive existing customers to reuse UrbanClap services.

The Karix Solution

Karix Mobile’s SMS solutions support various use-cases for UrbanClap:

  • Transactional Notification & Alerts: Karix assists UrbanClap to keep their customers updated and informed at every stage of their interaction with their chosen service professional. From availability status, order modifications and order confirmations, customers receive SMS alerts with the relevant information from the Karix SMS platform.

Urbanclap-Karix SMS

  • Authentication: For an e-commerce organization, nothing is more important than customer confidence that their financial information is well secured. Karix delivers this confidence with its One Time Password (OTP) SMS solution. Every OTP message is monitored for delivery. If for some reason the OTP is not delivered, an automated voice call is initiated to deliver the OTP to the customer.
  • Lead Generation: Earlier, Karix also assisted UrbanClap with their Promotional SMS messages aimed at driving more leads and promoting their services. Our SMS analytics tools helped UrbanClap also retarget customers based on their responses driving faster conversions.
  • Micro-Targeting: In order to align messages to specific areas, Karix constructed campaigns where messages could be delivered specifically to chosen Pin Code. This helped UrbanClap micro-target its customers by creating highly localized promotional offers and content.

Scale of Traffic




Tata Motors Ensures a Smooth Ride with Karix SMS Solutions

Objective:  Enable a cost-efficient customer service program, Test drive and LMS program and market offerings and services using SMS as a communication channel

Karix Offering:  Implemented its middleware at their premises which is integrated with their Siebel CRM and configured automated SMS. Provided exclusive short code 5616161 for users to inquire. Send test drive schedule and contact to the potential lead.

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Mann Ki Baat Delivered On-Demand using Karix Voice Solution

Objective:  Facilitate Prime minister, initiative “Mann Ki Baat” on voice – the largest citizen outreach program in the world and ensure it is is more accessible and reaches a wider audience via mobile

Karix Offering: Facilitated Prime minister, Mr. Narendra Modi’s unique initiative “Mann Ki Baat” via mobile. All a user had to do was to give a missed call on 1922 and hear the speech in various languages of their choice.

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Star TV India Drives Viewer Participation with Karix Voice Solutions

Objective: To provide a FTEU (free to end user) real-time voting program for Star TV’s leading reality shows

Karix Offering: Provided a voting and polling application via missed call services for Star TV’s reality shows like Nach Baliye, Dance+ & Dil Hai Hindustani.

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