Karix Two-Way Messaging is an interactive messaging layer to let your customers know that you are always listening to them. The general-purpose design of the inbound SMS service provides for a powerful and versatile 2-Way interactive messaging mechanism which completes the cycle of communication between the sender and the receiver. The service extends the benefits of cloud communication to an enterprise user on a secure and reliable infrastructure. One can send messages to a 10 digit mobile number, known as Virtual Number, or to a Short Code. The response can be initiated via various media channels including SMS, Voice and E-Mail. This is a perfect tool to engage audiences in an interactive communication on a large scale.