Apollo 24|7 Leveraged RCS as an Awareness & Service Channel to Drive 29% Higher Conversions

Challenges

Health and life insurance are high-consideration financial products. Users take their time to evaluate each available policy, compare them and want to be sure they’re picking the right policy.

However, even with high user intent, Apollo 24|7 faced challenges to drive conversions. Users ran into several roadblocks while looking for policy information:

• Complicated enquiry processes for policy premiums
• Lack of clarity in communicating policy benefits
• Low user trust and confidence at decision-making stages

Solution

Apollo 24|7 identified RCS Business Messaging as a channel to support existing customers and simplify insurance purchase journeys. By integrating interactive features and automation into the RCS Business Messaging journey, they delivered a seamless, engaging and trust-building experience.

1. Health Insurance

To educate users about their health insurance policies, drive engagement and conversion, Apollo 24|7 launched an RCS Business Messaging chatbot designed to:

• Assist existing policyholders with service requests
• Simplify enquiries
• Clearly communicate policy benefits
• Enable expert consultations at conversion touchpoints

The chatbot included rich features like PDF download, interactive menu options to enhance user experience and offered instant access to:

• Add-on service options for existing policy holders
• Personalised policy premium estimations
• Details on policy benefits, and
• Option to book an expert consultation

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Prateek Tomar

Principal Officer and Head of Growth - Apollo 24|7

Partnering with Karix and using RCS has really changed the way we connect with customers. Insurance can feel complicated, but the interactive RCS experience made it simple for people to understand and gave them more confidence. Karix helped us turn RCS into both a service and awareness channel—so we could share the right info at the right time, engage better, and see faster conversions for our health and life insurance products.

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2. Life Insurance

To boost life insurance policy sales, Apollo 24|7 introduced an interactive Sum Assured Calculator within RCS Business Messaging. Here’s how it works:

• Users enter their monthly investment amount and duration
• The chatbot automatically calculates the estimated sum assured
• Users instantly receive tailored investment options with benefit breakdowns

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These two journeys simplified a traditionally complex process into a quick and transparent confidence-building experience.

Impact

By adopting RCS Business Messaging as both a service and education channel, Apollo 24|7 simplified complex insurance journeys and built greater user trust. This not only improved customer experience but also translated into higher conversions.

The health insurance journey increased awareness about the different policies users could opt for and improved engagement. It drove:

• 35% higher read rate
• 70.56% higher click-through rate
• 15.69% improvement in call-centre connectivity with qualified leads, and
• 29% higher conversions

The life insurance journey with Sum Assured Calculator improved advisor efficiency at key decision-making touchpoints and enabled significant cost savings in support processes. It also accelerated lead-to-policy conversions with higher average policy size and drove remarkable results:

• 30% engagement rate
• 4.8% lead-to-conversion rate
• 2.9% policy conversion rate

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