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Rapid Growth at Unmatched Pace for Credit Vidya
Our innovative unsecured lending solution for Credit Vidya drove 2-3x growth in loan disbursals
2-3X
Higher Loan Disbursal Rate
2-3X
Higher Loan Disbursal Rate
2-3X
Higher Loan Disbursal Rate
Problem Statement
The loan application leading to frustration and a high drop-off rate
Value Proposition:
Building a frictionless discovery journey through deep personalization on RCS, nudging the user towards conversion
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Solution
Simplified loan form filling using a bot - there by improving user satisfaction and loan application completion rates.
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Head of Affiliate Partnerships, CreditVidya
We have tremendously benefitted by using RCS with the support of Karix – we saw doubling of our conversion rates..Karix has been instrumental in running this effectively for us!
CRED is a digital platform based in India thatrewards users for timely credit card bill payments, offering exclusive offersand premium experiences. Founded in 2018, it provides various financialservices, including credit score tracking, personal loans, and investmentoptions. CRED has gained significant traction, with a valuation exceeding$800 million, and continues to grow in the financial technology space
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a Tanla company is a strategic growth partner to enterprises, enabling meaningful, secure, and scalable customer engagements across the most trusted and emerging communication channels. With a future-forward mindset, agile execution, and a 25+ year legacy of innovation, we drive outcomes — not just outputs.
