With over 1.5 billion people using WhatsApp every month and 2 billion voice and video calling minutes every day, it is safe to say the app is connecting and bringing people closer virtually via smartphones.

With over 1.5 billion people using WhatsApp every month and 2 billion voice and video calling minutes every day, it is safe to say the app is connecting and bringing people closer virtually via smartphones.

WhatsApp is becoming a part of Indian society

In India, more than 200 million people use WhatsApp every month which is over 35% of the country’s internet user population.

And that brings us to the question

If everyone’s on it how can big business remain far behind?

Big businesses needed an application that they could integrate with their existing platforms at scale. That’s why the WhatsApp Business API was rolled out in 2018. It is available for bigger enterprises via third party service providers like Karix.

WhatsApp is becoming a part of Indian society

In India, more than 200 million people use WhatsApp every month which is over 35% of the country’s internet user population.

And that brings us to the question

If everyone’s on it how can big business remain far behind?

Big businesses needed an application that they could integrate with their existing platforms at scale. That’s why the WhatsApp Business API was rolled out in 2018. It is available for bigger enterprises via third party service providers like Karix.

WhatsApp API? What’s that?

The WhatsApp Business API (Application Protocol Interface, basically a tech term for a connector) enables medium to large businesses to connect their existing communication systems to WhatsApp. So, messaging which otherwise would be sent to customers through other channels such as emails, SMS, or phone calls can now be redirected through their favourite app.

Why the API is great news

Apart from the fact that the WhatsApp Business API enables companies to get through to customers on a channel where their communications are most likely to be read and responded to, the API route offers a host of other benefits.

WhatsApp API? What’s that?

The WhatsApp Business API (Application Protocol Interface, basically a tech term for a connector) enables medium to large businesses to connect their existing communication systems to WhatsApp. So, messaging which otherwise would be sent to customers through other channels such as emails, SMS, or phone calls can now be redirected through their favourite app.

Why the API is great news

Apart from the fact that the WhatsApp Business API enables companies to get through to customers on a channel where their communications are most likely to be read and responded to, the API route offers a host of other benefits.

Scalability

With the WhatsApp Business API, businesses have the opportunity to send messages to their customers at scale.

Scalability

With the WhatsApp Business API, businesses have the opportunity to send messages to their customers at scale.

The ability to send out rich media communications 

Companies can now send out sparkling images or documents if they choose to when offering customer care. Add in all kinds of media such as audio, rich text, emojis and you’re speaking the lingo the customer is most familiar with. When you wrap up all of this, with the API’s ability to seamlessly integrate with a business’ existing CRM systems, core applications, and customer apps, the possibilities are endless.

The ability to send out rich media communications 

Companies can now send out sparkling images or documents if they choose to when offering customer care. Add in all kinds of media such as audio, rich text, emojis and you’re speaking the lingo the customer is most familiar with. When you wrap up all of this, with the API’s ability to seamlessly integrate with a business’ existing CRM systems, core applications, and customer apps, the possibilities are endless.

The API enables seamless two-way communication

Customers can reach out to and interact with a business, request transactions, updates, information — all of which can be automated at the business end through artificial intelligence and natural language processing (NLP) software — as well as interact with human agents when needed.

The API enables seamless two-way communication

Customers can reach out to and interact with a business, request transactions, updates, information — all of which can be automated at the business end through artificial intelligence and natural language processing (NLP) software — as well as interact with human agents when needed.

Opt-in

WhatsApp does not want users to be spammed nor businesses to suffer. Therefore, only users that opt-in to receive messages via an outband channel can be sent those messages.

Opt-in

WhatsApp does not want users to be spammed nor businesses to suffer. Therefore, only users that opt-in to receive messages via an outband channel can be sent those messages.

Integrations to Enterprise Applications

Just as Email is integrated with Support, Sales and Internal Communication. WhatsApp is soon becoming an alternate channel of business communication. And, to help it fit into various tools and systems such as Ticketing tools, Sales CRM, Channel management, Inventory management systems and more, it becomes important to have WhatsApp easily integrated via API.

Integrations to Enterprise Applications

Just as Email is integrated with Support, Sales and Internal Communication. WhatsApp is soon becoming an alternate channel of business communication. And, to help it fit into various tools and systems such as Ticketing tools, Sales CRM, Channel management, Inventory management systems and more, it becomes important to have WhatsApp easily integrated via API.

Sound too good to be true, is there a catch?

Like with every other technological advance, businesses need to internally support development of WhatsApp technology skills, and spend money on hardware and network resources. Also the systems need to be monitored 24/7, and resources factored in for system integration, security, upgrades, and maintenance.

Karix can rescue businesses from getting sucked into infrastructure, deployment, and maintenance woes. Karix’s platform has a team with ready infrastructure which can either be set-up on premises or on the cloud. With a trained deployment and 24/7 support team in place, businesses do not need to waste bandwidth getting their hands dirty with implementation and maintenance challenges. The cloud deployment also takes care of scalability and unplanned spikes of traffic.

The two-way street to the customer’s heart

The WhatsApp Business solution is the giant that no business can afford to ignore anymore. And with the right collaboration, the platform can be leveraged to unlock the potential for creating engaging customer experiences at scale that can help companies establish long-lasting customer relationships.

Explore Karix’s Services for WhatsApp Business