To market this campaign, Panasonic created click-to-WhatsApp ads, QR codes that led users to WhatsApp and even sent out SMS messages with a link to their WhatsApp customer service.
The campaign launched in December 2020 and has been a roaring success on all fronts, with sales conversions being boosted by 500%! Within the first 6 months, more than 200,000 people contacted Panasonic over WhatsApp chat.
5. AU Bank – Celebrating doctors and their selfless service
The pandemic has once again brought to the forefront the heroic efforts that doctors and frontline workers in our society make day in and day out.
To celebrate their greatness and allow patients to express their gratitude, AU Bank created a WhatsApp campaign that allowed patients to send customizable virtual greeting cards to their doctors over WhatsApp.
As part of the campaign, users were sent an SMS with a custom link which when clicked, redirected them to a WhatsApp conversation with a pre-loaded message ready to hit send “Create an e-greeting card for my Doctor”.
Once the user proceeds, they are asked to enter their doctor’s name, mobile number and their own name so the doctor knows who sent them the greeting. The chatbot would then create a personalized rich greeting card from the details entered which would then be sent to the doctor in question.
6. Saffola Beat the Crave – Tracking your progress with accountability
Beat the Crave was launched by Saffola to promote their Active Slimming Nutri-Shake. This was an India-specific campaign.
As part of the campaign, Saffola would send users entertaining and informative voice notes (ranging from rap music to funny sketches to advice from actual nutritionists) to play when their junk food cravings came up.
Once you are onboarded into the campaign via their landing page, you can send messages to Beat the Crave, and you would receive a motivational voice note or message encouraging you to stay on the diet wagon. Interestingly, the campaign revealed that users in Mumbai and Delhi preferred the comedic messages whereas users in Kolkata liked the celebrity advice.
The campaign was a smashing success, winning awards and reportedly increasing sales of Nutri-Shake by 483% within 30 days of the campaign launch.
7. Adidas Rent-A-Pred – Connecting communities that use your product
One of the major problems people playing team sports on an amateur level face is last-minute dropouts.
As part of the launch of their Predator20 Mutator line, Adidas created a campaign which allowed amateur football teams to find last-minute replacements over WhatsApp. What makes this special is that the replacements wouldn’t just be any regular Joe – they would be some of London’s top football talents including the legend Kaka.
The promise of the campaign was simple – do not be disheartened if your teammate drops out before a crucial game, because the replacements we send will be even better.
The campaign went viral with how it humorously looked at the unfairness of hiring a pro player for your amateur team. It was covered by over 60 publications including Sky Sports News and SportBible.
8. Maggi Germany – AI-powered interactive cooking classes
Maggi’s WhatsApp campaign created Kim – a digital assistant that became a 24/7 access point to Maggi for their customers. This unique setup allowed Maggi to connect personally with their audience and provide them an educational experience.
As part of the campaign, Maggi created a virtual cooking syllabus entirely deliverable over WhatsApp. ‘Kim’ would conduct these online classes and guide users with step-by-step recipes, videos, quizzes and even answered any questions they might have.
The brand advertised this feature with Click-to-WhatsApp ads on Facebook and Instagram. People who clicked the link were taken to a WhatsApp conversation where they could enroll for the cooking lessons and decide what delicacy they feel like creating next.
As a result of this campaign, Maggi experienced a 2x increase in customer retention during June-August 2020. Users sent 200,000 messages to the brand within just the first 8 weeks of the campaign being live.
We hope this list of innovative WhatsApp campaigns helps spark some ideas for your next marketing efforts. We post great content centred around WhatsApp, marketing and advertising regularly so make sure you bookmark the blog so you don’t miss out!