You can also send out gift cards that enable additional discounts or offers for people that make purchases beyond a certain amount.
7. Food – Allow people to order meals over WhatsApp
Food delivery apps work just fine, but you can offer your customers an even more hassle-free experience of ordering their meals. Lots of food orders during the holiday season are made spontaneously, so you want to make sure that there are as few steps as possible between your customer and your orders.
Using the WhatsApp API, you can create an automation flow that will guide the user through the process of selecting and then ordering a meal without having to leave the WhatsApp window.
Once the user has selected what they want to order, you can have your automation send out a payment link for the selected amount right there within the chat.
8. Apparel – Create an ‘Outfit of The Day’ contest
Creating a fun contest or a challenge around the festive season is a great way to reignite the imagination of your audience.
Let’s say you are creating a Christmas-themed promotion. You can use the WhatsApp API to create a mini-questionnaire or quiz for people who want to enter your ‘Outfit of The Day Contest.’
As part of the contest, users will have to enter their name, where they live and then send in a picture of them wearing a Christmas or winter-themed outfit built with items from your catalogue. The person with the best outfit every day (as selected by you) can get some sort of a reward – store credit for additional purchases/special gift/sponsored activity.
In return, you can use the best user submissions in your marketing – highlight the winners on your social media channels, on WhatsApp broadcasts (Here’s today’s OOTD featuring products A, B and C!) and if you can, reach out to the winners for a small interview/review that you can feature online.
9. Physical retail stores – Create offline events and market them using WhatsApp
You should have multiple advertising channels active during the festive season. Along with your online promotions, it is a great idea to create some events at your brick-and-mortar locations where people can get a more in-depth feel of your product line.
For example, you could have a special week-long holiday sale at select retail outlets. You could let people know that this sale is happening by informing them which of your locations is the closest to them. If you are not sure which is the closest, you can ask people to send in their location and you reply with a physical store that has the sale running.
Within your store, make sure your WhatsApp QR code is prominently featured. You should also consider putting the QR code on the bags and containers that you parcel your products in.
10. E-commerce – Create a referral program with an emotional hook
One of the major factors that governs which brand festive shoppers choose is how a particular product or service makes them feel. Appealing to buyer emotions is key to having a successful holiday marketing campaign.
Since you are looking to get more people to engage with your brand and purchase your product/service, why not start by recruiting your strongest cheerleaders – customers who have already purchased from you!
You should create a referral program that incentivizes people who have already bought from you to recommend your brand to people they know – friends, family, social media followers. You can frame the referral incentives in terms of community and being part of a movement in addition to the monetary benefits.
For example, if you are a fitness brand, you can make a referral campaign that goes something like “Invite your loved ones to be a part of the fitness revolution this season” or “This Diwali, give your loved ones the greatest gift of all – Good health.”
11. Retail goods – Robust after-sale assistance
The support teams are overloaded with service requests during the holiday season due to the
number of sales running parallelly on various eCommerce platforms. A simple post-purchase check-
in through the WhatsApp chatbot can lighten the strain, particularly in the case when the product
requires installation or has how-to instructions.
Once implemented properly, it can help you win customers’ confidence and gain yourself a brand
advocate while reducing the workload of the support teams.
So, there you have it – top solid examples for using the WhatsApp Business API in your marketing to really take your brand to the next level this festive season. We hope these examples stir up some inspiration for how you can use the holidays to build a bigger audience and get more customers involved with your brand.