Jan Koum came up with the idea of ‘WhatsApp,’ in 2009, during a movie night with some friends. The app was supposed to be a platform to send quick notifications to others. But, Koum and Brian Acton evolved it to be an instant messaging app.

Koum and Acton spend some time together working at Yahoo! And their friendship grew. By 2007 they both quit their jobs and that was the start of their journey towards creating one the world’s largest mobile messaging platforms. WhatsApp made instant messaging affordable and raised the standard of communication.

Between 2009 and 2020, WhatsApp has transformed the way we communicate, globally. Today more than 2 billion people use the platform to talk to their loved ones – their friends and family, and also to interact with businesses, resolve queries, and make purchases.
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Learning more about WhatsApp can help you make business communication simpler, easier, and more secure. WhatsApp is growing to become the center of communication for billions of users all around the world.

A great way to remain relevant and keep up with the latest marketing trends is through data. Facts speak for themselves! We’ve gone through websites, research papers, blogs, and more to create a consolidated list of WhatsApp statistics to help you understand it better.

Customer Base

 

Statistic Source Year
More than 2 billion people, globally, use WhatsApp LiveMint 2020
India is WhatsApp’s biggest market, with 400 million users TechCrunch 2019
Brazil is the second-largest market with 99 million WhatsApp users Statista 2019
Saudi Arabia has the largest percentage of active WhatsApp users – 73% Statista 2019
58% of people in the UK use WhatsApp DIW 2019
WhatsApp’s customer base is spread across 180+ countries WhatsApp 2020
The countries with the highest market penetration, for WhatsApp, are Netherlands (85%), followed by Spain (83.1%), and Italy (83%) Fortunly 2020
With 23 million users, the US is a relatively small market for WhatsApp DIW 2019
In the US, WhatsApp usage is the highest among young adults aged between 18 and 24, which comprises 44 percent of the users Oberlo 2020

 

App Installations

 

Statistic Source Year
With 96 million installations, WhatsApp was the second most installed non-game app worldwide, in February 2020 SensorTower 2020
iOS users in the United States generated 2.75 million WhatsApp downloads in the first quarter of 2020 Statista 2020
On average, 1 million people register on WhatsApp daily Dustn.tv 2020
WhatsApp registered 7.8 billion downloads on Apple’s App Store and 20.9 billion downloads on Google’s Play Store Hindustan Times 2019
WhatsApp was downloaded 96 million times in February 2020 Oberlo 2020

 

Usage

 

Statistic Source Year
Users, on average, spend over 15 billion minutes talking through WhatsApp calls, every day Business Insider 2020
The average user checks WhatsApp more than 23 times per day The Economic Times 2019
More than 50% of respondents, in Malaysia, said they used WhatsApp as a source of news BBC News 2017
Every day, people send more than 65 billion messages using WhatsApp CNET 2018
WhatsApp has more than 1 billion active users daily CNET 2018
Users make over 55 million video calls and 100 million voice calls per day Daily Times 2017
65 billion messages sent on WhatsApp every day DIW 2019
75 billion messages, 13 billion images, and 5 billion videos were sent through WhatsApp on New Year’s Eve 2017 Adweek 2017
WhatsApp supports over 80% of small businesses in India and Brazil WhatsApp 2018
WhatsApp usage is banned in 6 countries – China, United Arab Emirates (UAE), Iran, Syria, North Korea, and Cuba Daily Express 2019
Users spent 85 billion hours on WhatsApp In 3 months (May-July 2018) Forbes 2018
4.5 billion photos are shared on WhatsApp daily Business Today 2017
WhatsApp bans 2 million fake accounts per month Mashable India 2019
98% of WhatsApp messages are opened and read Hootsuite 2018
Users spend around 195 minutes on WhatsApp each week Fortunly 2020
WhatsApp’s engagement rate, or the ratio of daily active users to monthly active users, is an impressive 70 percent, whereas Facebook’s engagement rate is around 61 percent. CNET 2014
WhatsApp has seen a 40% increase in usage due to COVID-19 TechCrunch 2020

 

WhatsApp Features

 

Statistic Source Year
WhatsApp had more than half a billion daily active Status users, globally Statista 2020
WhatsApp is available in over 40 languages on iPhone and up to 60 on Android WhatsApp 2019
More than 40 million people view a brand’s catalog on WhatsApp Business, every month Business Insider 2020

 

Future of WhatsApp

 

Statistic Source Year
The number of WhatsApp users, in the United States, is projected to grow to 85.8 million by 2023 Statista 2019
Global WhatsApp users are predicted to increase to 3.1 billion in 2024 Mobilesquared 2020
The number of enterprises using WhatsApp Business APIs is forecasted to increase by 5,400% by 2024 Capacity Media 2020
Total enterprise spending on WhatsApp Business by medium and large businesses is predicted to grow from $38.7m in 2019 to $3.6bn by 2024, a compound annual growth rate (CAGR) of 151% ComputerWeekly 2020

 
WhatsApp is here to stay and will continue to transform communication for all of us. WhatsApp’s ability to quickly understand their customers’ needs and build new features to support that, is going to ensure that it stays the most preferred communication channel.

The app regularly comes up with new updates to make their messaging experience better. Recently, they introduced their ‘dark mode’ and increased voice/video call limits from four to eight. WhatsApp has also added restrictions on frequently forwarded messages to eliminate ‘fake news’ from spreading through the platforms. Some of the exciting future updates to come include multiple device support, WhatsApp QR codes, self-destructive messages, and last seen for a selected audience.